Ladbrokes Australia rolls out ‘Odds Boost’ product
Ladbrokes Australia has launched a new product that will allow customers in the country to increase the odds of one of their bets.
The ‘Odds Boost’ function can be used to enhance a punter’s racing wager once a day.
According to Racenet, the new Odds Boost feature will have a maximum bet of Aus$1,000 (€664/$722) and will only be available for fixed odds betting, with customers locked into a price once the odds have been boosted.
The operator said the product will be available across all racing codes, with plans to expand it into other sport and novelty markets in the future.
Dean Shannon, chief executive of Ladbrokes Australia, said: “Odds Boost is for all Ladbrokes clients and can be used every day and on any race they choose.
“The client essentially has full control over when and what to use the Odds Boost on and it's not limited to just small bets.
“Most punters will have a special or a horse they have been following and the Odds Boost is a way our clients can maximise their opportunity on that selection.”
Related article: Ladbrokes Australia secures iSport Genius partnership