K8.com signs multi-year deal with Manchester City
Online gaming company Kai-Fa Yule K8.com has signed English Premier League football club Manchester City as its official betting partner in Asia.
The multi-year agreement will kick off at the start of the 2017-18 football season in August.
K8.com will benefit from branding throughout the Etihad Stadium’s digiboards on match days.
In addition, users of the platform will gain access to win special ‘money can’t buy’ experiences involving the Manchester City squad, as well as trips to see the team in action.
K8.com, based in Manila, Philippines, provides its 15 million users with live-streaming content, particularly in sports, across its platforms.
Damian Willoughby, senior vice-president of partnerships at City Football Group, said: “City has a growing and passionate fanbase in Asia and our commercial profile in the region continues to strengthen, supported by offices in Shanghai, Singapore and Tokyo.
“This partnership will allow City fans in Asia to interact with the Club in a new and exciting way and we’re looking forward to working together.”
Michael McQuade, K8.com representative, added: “The Premier League is one of the biggest football leagues with a large audience and vast influence in Asia; this partnership is the perfect platform to promote our brand.”
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