Italy generates €575m in H1 as Stars takes casino lead

18 July 2017

The regulated igaming market in Italy generated €575m in H1 2017, keeping it on track to break through the €1bn barrier for the first time in 2017, according to estimates exclusively provided to iGaming Business by leading gaming sector advisory firm Ficom Leisure.

In something of a landmark for PokerStars, the poker market leader overtook Lottomatica to become the largest online casino operator in June, raising its share to 8.85% of the market, as long-time leader Lottomatica's share of 7.34% also placed it behind Sisal.

 

For the full set of figures including operator market share and revenues across betting, casino and poker, please see our new Italy iGaming Dashboard (paywall)

PokerStars launched online casino in the Italian market just over two years ago. In a press release issued last week, the operator said a “cornerstone” of its success had been the progressive €1m jackpot Millionaires Island.

In sports betting, which saw gross gaming revenues rise 18% on the prior month, Bet365 retained its lead with around 20% market share. The big mover in the vertical was Planetwin365, which elevated its share by nearly four percentage points at the expense of Sisal, Lottomatica and Snai.

For the full set of figures including operator market share and revenues across betting, casino and poker, as well as comments from our partner Ficom Leisure, please see our new Italy iGaming Dashboard (paywall).

Related articles: iGaming Tracker: how the casino supplier mix changes by country (paywall)
Italy iGaming Dashboard - June 2017 (paywall)
Italian online sports betting market continues to expand