iSoftBet to roll out Optimove CRM tech across customer platform

19 September 2013

iSoftBet and Optimove have signed a marketing and CRM agreement that will see Optimove’s technology deployed to iSoftBet operators to ensure they can deploy effective marketing campaigns quickly and efficiently.

iSoftBet will roll out the CRM tools to its operator client-base that has already integrated Optimove's technology, which is a web-based software that enables customer-modelling that allows operators and suppliers to tailor their offers to online gamblers. 

The system also produces custom marketing campaigns to maximise their impact by finding the best matches between each campaign and every customer. By accurately predicting how customers respond to various marketing actions, the software recommends those actions which will be most effective, at every stage of the customer lifecycle.  The partnership will enable iSoftBet and its customers to gain greater customer insight.

LuciApostolou, sales manager for iSoftBet, commented: iSoftBet platform operators will get great value from using Optimove's retention software. We have seen terrific results from operators who have already implemented this solution and we are looking forward to seeing similar results on the rest of the iSoftBet platform.”