iSoftBet pens deal with William Hill

iSoftBet has signed a new content deal with William Hill.

Under the agreement, online and mobile casino content provider iSoftBet will deliver slots to betting terminals in William Hill betting shops.

The deal will cover William Hill's UK network of land-based sites.

Michael Probert, head of business development at iSoftBet, said: “Players now expect to be able to spin the reels on their favourite games regardless of whether they are playing on desktop, mobile, or in their local betting shop, so it is a priority of ours to ensure we deliver this to them.”

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