iSoftBet brokers content partnership with Pragmatic Play
iSoftBet has entered into a gaming content partnership with Malta-based games developer Pragmatic Play.
Under the agreement, the iSoftBet Game Aggregation Platform (GAP) will take Pragmatic’s entire online gaming suite.
The deal will cover all of Pragmatic’s original and branded slots, in addition to its range of table games.
The iSoftBet GAP already offers a library of third-party games from more than 20 software providers.
“Integrating with iSoftBet’s suite of games marks a significant milestone in Pragmatic Play’s continued development,” Pragmatic head of sales and business development Yossi Barzely said.
“With this partnership, we expect to offer our clients an exclusive gaming experience and access to one of the best online slots libraries in the world.”
Michael Probert, head of business development at iSoftBet, added: “We are always looking to enhance our product offering, and the addition of Pragmatic Play's content is particularly great news for our customers.
“Pragmatic’s slots are famous for being innovative and popular in the industry, and it is a pleasure to partner with a company that shares our values of creating the very best experience for customers.”
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