Genius Sports hands senior integrity role to Burton
Sports data technology company Genius Sports has appointed Steven Burton as director of integrity, governance and sports partnerships.
Burton joins the company from sports law firm Couchmans, where he advised on a host of international sports leagues and federations.
In his new role with Genius Sports, Burton will head up the company’s Integrity Services from the commercial side.
Genius Sports serves as an integrity partner to a number of major sports leagues and federations around the world, such as football’s English Premier League and Major League Baseball in North America.
“Having spent my entire professional career helping sports leagues and federations to exploit their official data, maximise their revenues and protect their integrity, it was important for me to join an organisation that has a proven track record of working in partnership with sports,” Burton said.
“Over the last few years, many of the sports that I have represented have chosen to collaborate with Genius Sports and I have been impressed by their integrity, innovative technology and commitment to working with sports to help them to realise their full commercial potential.”
Mark Locke, chief executive of Genius Sports, said: “The combination of innovative technology and official partnerships is crucial in enabling sports federations to maximise commercial revenues whilst protecting the integrity of their competitions, and Steven’s track record in these areas speaks for itself.”
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