GAN gains with New Jersey’s Ocean Resort Casino

11 July 2018

GAN, the developer and supplier of B2B internet gaming software, is expecting to build on its latest tie-up with Ocean Resort Casino in New Jersey with further integrations in the US before the end of the year, according to chief executive Dermot Smurfit.

The company announced today (Wednesday) that it has launched real-money online gaming and simulated gaming for Ocean Resort, supported by GAN’s turnkey managed services, comprising technical operations management, software development, customer services, payments management and associated regulatory consultancy.

The deal represents GAN’s first partnership with a “bricks-and-mortar” casino in New Jersey and the company’s second client in the state, with the firm having served PaddyPower Betfair since the summer of 2013.

Smurfit (pictured) told iGamingBusiness.com that the company has understandably been buoyed by the US Supreme Court’s decision in May to overturn a federal ban on sports betting, with the Ocean Resort agreement representing a significant step.

“The US supreme court ruling has been extremely positive for GAN and we have been preparing to deliver US Internet sports betting to our US clients since December 2017, which culminated in our deal announcement with SBTech in January 2018,” he said.

“We have clients who will choose their own sports solution and, if we agree, then we'll integrate it into our platform. We've already integrated a sports system into our platform and will integrate others before year's end.”

Under the deal agreed with Ocean Resort, the internet casino is now available via OceanOnlineCasino.com, with online sports betting expected to be launched as an integrated extension in the fourth quarter of this year, subject to commercial and regulatory approvals.

GAN’s patent, which has been licensed to Ocean Resort Casino, will also enable the client’s guests enrolled in Ocean Premier, Ocean Resort Casino’s loyalty programme, to sign up online and link their rewards card to their online account.

“The enterprise software platform underlying both OceanOnlineCasino.com and long-standing BetfairCasino.com is exactly the same,” Smurfit added. “It can be reused for other clients in New Jersey and, with some degree of modification, in Pennsylvania and other US states as they regulate.”

Ocean Resort CEO Frank Leone said: “GAN delivered efficiently and cost-effectively for Ocean Resort Casino and possesses a strategic patent which will give Ocean Resort Casino a competitive advantage with casino guests in Atlantic City who also choose to gamble online.

“Furthermore, GAN’s proven platform, ‘dual-mode’ Simulated Gaming as well as real-money internet gaming and track record of client success in the New Jersey market are among the many reasons we chose GAN to bring Ocean Resort Casino online in 2018.”