FSB partners with Sportdec on new betting app
Platform provider FSB Technology has joined forces with Sportdec to support the operator with the launch of its new mobile application.
The app, which will go live prior to the quarter-final stages of the ongoing Uefa Euro 2016 national football team tournament, will feature live scores, notifications, fixtures and tables, statistics, video, and editorial content.
FSB will also provide the app with its fully optimised sports betting service and allow Sportdec to tailor the front end.
Sportdec, which holds its own licence in Ireland but will utilise FSB’s APIs and UK betting licence, will also gain access to the provider’s trading-led CRM tools.
“We were very impressed with the quality of FSB’s service, their tailored approach, and the flexibility of their APIs, which have allowed us to develop a unique offering for our app,” Sportdec head of betting Declan Kelleher said.
“We’re confident they have given us the tools to deliver an innovative sporting experience to fans who are tech-savvy and sophisticated.”
Richard Thorp, business development director at FSB, added: “Sportdec provides a unique service for fans and needed a bespoke service as a result.
“Our managed solution enables them to deliver on their promise to provide the best of sport all in one place.
“As well as our diverse range of data feeds, top trading team, and a wide variety of sports, they also have our modern CRM tools at their disposal.”
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