French Football League scores extension with FDJ
| By iGB Editorial Team
French gambling operator FDJ has extended its partnership with the French Football League (LFP).
French gambling operator FDJ has extended its partnership with the French Football League (LFP).
The four-year deal will run through to June 2020.
FDJ will serve as a major partner of the top-tier Ligue 1, second-level Ligue 2 and the Coupe de la Ligue knockout cup contest, as well as an official partner of the Trophée des Champions.
Parions Sport, the firm’s sports betting arm, will also receive branding exposure on the LFP’s official digital platforms and inside stadiums.
In addition, FDJ will continue to work with the LFP on a range of initiatives, such as educating players, coaches and officials on the importance of sporting integrity.
Related article: FDJ secures betting partnership with Olympique Lyonnais