English Premier League sides secure gambling partnerships

4 August 2015

English Premier League football teams Leicester City, Norwich City and West Bromwich Albion have all secured partnerships with gambling companies.

Leicester has agreed a deal with Betfair that will see the online operator become the club’s official betting partner.

Although the terms of the deal were not disclosed, it has been confirmed that the partnership will commence ahead of the 2015-16 season, which kicks off this weekend.

Meanwhile, West Brom has signed a one-year partnership with NetBet that will run for the duration of the 2015-16 season.

Under the agreement, NetBet will serve as the club’s betting partner and benefit from a branding presence on LED boards at the club’s Hawthorns home stadium.

In addition, Norwich City, which last season gained promotion from the second-tier Championship, has entered into a partnership with Coral.

Under the multi-year agreement, the terms of which were not disclosed, Coral will become the club’s official betting partner and sponsor one of the stands at the team’s Carrow Road home stadium.

Although the stand will retain its name, it will be labelled as the ‘Barclay Stand sponsored by Coral’

The gambling operator will benefit from a heavy presence throughout the stand, with company branding to be placed on the front and back of the structure.

In addition, season ticket holders and club members will gain access to a number of special benefits from Coral such as sign-up incentives and betting offers.

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