Clarion Gaming launches ICE Africa

7 November 2017

Clarion Gaming will take B2B igaming event ICE to Africa for the first time in 2018, building on the success of last month’s Gaming Africa event in Johannesburg.

ICE Africa will comprise an exhibition and co-located ICE VOX style conference dedicated to the development of the domestic industry.

It will be the first time the ICE brand has been extended beyond its London UK, home.

Clarion Gaming managing director Kate Chambers described this year’s Gaming Africa as a “hugely positive coming together of all sectors of the industry”.

“We launched in Africa following requests from the industry for us to develop and organise a professional showcase that Africa could be proud of,” she added.

ICE Africa will be a smaller event than ICE London but Chambers promised the same level of commitment, thinking, creativity and professionalism.

“ICE Africa will be an event where the industry can meet, network, see the very latest gaming innovations, share best practice and progress in a strategic and sustainable manner,” she said.

The operating and supply sides of the industry in Africa have welcomed the announcement.

Rudie Putter, general manager at the Namibia-based Avani Windhoek Hotel and Casino said: "The gaming industry worldwide has a lot of commonalities and in many respects faces similar challenges, but in the same vein every country has a unique market and unique needs.

“As such, I see great value and potential for a platform that is regionalised and a lot more in sync with our market and operating dynamics. I am very much looking forward to an event for Africa that from a cost perspective will enable us operators to expose a larger number of our staff to the networking and product exhibition possibilities on offer."

Aruze Gaming Africa compliance manager Zeena Rossouw added: "Learning new things and meeting people who will help you do your job easier is so important towards development. So I am delighted to hear that Clarion are bringing ICE to Africa and cannot wait to join again next year."

Jaco van den Heever, business development manager at TCS John Huxley, echoed Rossouw’s view. "Once again Clarion delivered a successful event.  Relationships have been forged never previously considered and ideas shared to further develop the gaming industry on our own continent. It has been a privilege to be part of this event and we look forward to future ventures and development."

Clarion provides exhibitions, conferences, and technical training as well digital and print information for the igaming industry.

Its brands are delivered globally and attract more than 50,000 customers annually in locations spanning every continent, with flagship brand ICE London recognised as being the world’s largest gaming technology exhibition.

Clarion is also behind iGB Live!, GiGse, Juegos Miami and affilate conferences in London and Berlin, as well as the World Regulatory Briefings and Gaming Congresses in Brazil and Japan.

Clarion’s inaugural event for the African market, Gaming Africa, was held in Johannesburg across 24 and 25 October and hosted visitors from a total of 52 nations, including 16 from Africa.