CashBet confirms UK launch and announces US expansion plans

6 May 2014

Software platform provider and eGambling specialist CashBet has launched its real-money online gambling platform in the UK and has announced plans to expand its services in the US market.

The CashBet platform was granted permission to launch in the UK after receiving approval from the Alderney Gambling Control Commission.

The first game to go live on the CashBet platform will be ‘Casino Island Adventure’ from social casino gambling company Gamzio Mobile, following an earlier agreement between the two companies.

To further boost its UK presence, CashBet has struck a deal with gaming company Reflex Gaming to bring the firm’s fruit machines online for real-money play on mobile devices.

Mobile game development studio Furywing has also agreed to launch with CashBet’s proprietary platform in the UK.

Meanwhile, CashBet has also announced that it is eligible for a transactional waiver in New Jersey and is now seeking a land-based casino partner in the US state to launch its offering later this year.

The firm claims it is already in discussions with a number of Atlantic City casinos for online expansion.

Dr Mike Reaves, chief executive officer and co-founder of CashBet, said: “Every publisher and developer we speak with is interested in entering the online gaming market, but is concerned about the barriers to entry, such as compliance and security.

“We’re continuing to build the most trusted platform for mobile gambling, and we have a highly experienced team that deeply understands what 'Real Money Play' is all about.

“Given our experience and platform offering, we make it easy for developers to focus on making great games while accessing one of the largest growing markets worldwide.

“Expanding our network of differentiated gaming content is a key goal for the company.  We’ll continue to bring on leading development studios to achieve this.”

Related article: Gamzio Mobile set for real-money gaming expansion