Bettorlogic snaps up three major operators

1 May 2014

Real-time bet stimulation technology provider Bettorlogic has agreed new partnerships with online gaming operators BetClic Everest Group, Betsson and bwin.party.

BetClic Everest Group and bwin.party will take the full range of Bettorlogic services for football, tennis and the NFL American football league.

Betsson has initially opted to concentrate on the full range of services for football.

In addition to providing actionable reasons to bet across a host of markets and suggesting additional bets based on the action of customers, Bettorlogic said its LiveLogic solution provides in-play updates that react to match situations to help stimulate customer interest.

Bettorlogic is also currently in the process of beta testing a mobile application to enable users to set up their own alerts during football matches based on the markets and match situations they have an interest in.

The firm’s products can be integrated across web, mobile and affiliate platforms.

Andrew Dagnall, chief executive officer of Bettorlogic, said: “We’ve been solely focused on bet stimulation for a while now and our strategy is really paying off.

“Sportsbooks are looking for sticky products that give customers a reason to bet and our market-leading technology means our coverage is both customisable and scalable.

“There is no better endorsement of our services than signing three of the biggest names in betting and we’re absolutely thrilled to be working with BetClic Everest Group, Betsson and bwin.party.