Bettorlogic signs up the Hong Kong Jockey Club

16 June 2014

Bettorlogic has added the Hong-Kong Jockey Club to its client roster and has created a bespoke HKJC bet stimulation solution for the World Cup.

Andrew Dagnall, chief executive of Bettorlogic, commented: “The Hong-Kong Jockey Club is recognised worldwide as a major operator and our agreement with it is also a major accomplishment. We have been working hard to be ready for the World Cup and look forward to providing HKJC users with tailored betting offers and data.”

The agreement was finalised in the past month and follows on from Bettorlogic announcing partnerships with European operators Betclic, bwin and Betsson. Bettorlogic provides “bet stimulation technology” to online operators through its LiveLogic solution.

In an interview with iGaming Business, Dagnall explains that “there is very little differentiation between operators other than the experience of users” and that bespoke profiles and targeted messages would be ubiquitous in the next two to three years.