Betradar trading services to power Swiss lotto
Betradar has been appointed by Swisslos to provide its managed trading services to the Swiss national lottery.
Swisslos have worked with Betradar since 2003 and this development adds the company’s fully flexible risk and trading management instrument into the mix.
The Managed Trading Services (MTS) are available for any national lotteries, bricks and mortar or online operators on a stand-alone, platform-agnostic basis or as a turnkey offering. In this case, Betradar will be supplementing the MTS offering with some bespoke creative content, including schwingen, Athletics Zurich as well as some equestrian events.
Speaking about the development, Swisslos chief executive Dr. Roger Fasnacht said: “We have worked with Betradar for 15 years now and we are really excited to see the efficiencies that this proven product can bring to our organisation. At Swisslos, we are committed to providing the most reliable and competitive offering to our Swiss nationals: our collaboration with Betradar, the addition of MTS and their commitment to deliver bespoke competitions and content will ensure we become the destination of choice for Switzerland’s sports fans again."
Betradar’s managing director MTS Paolo Personeni added: “While we already work with over 100 MTS customers located in places such as North and South America, Africa, Europe and Asia, Swisslos’s trust in Betradar and faith in our MTS offering is greatly valued and appreciated. Their reputation in Europe and further afield is strong and credible and so our collaboration is a real tent-pole partnership."