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Betgenius unveils new brand after Sporting Pulse merger

| By iGB Editorial Team
Betgenius has completed a major brand overhaul, following its recent merger with Sporting Pulse International.

Betgenius has completed a major brand overhaul, following its recent merger with Sporting Pulse International.

The new combined company will be known as Genius Sports, with the Betgenius brand given a refresh with a new website and logo.

The website will showcase the gaming industry supplier's products and services in the three core areas of sportsbook management, user experience and digital marketing,

Jack Davison, managing director of Betgenius, said: “The rebranding of Betgenius supports our position as a tech-driven, innovative and customer-centric supplier.

“We are excited to be part of the fast-growing Genius Sports business and to cementing our position as the market leader when it comes to sportsbook management and digital marketing services for regulated operators.”

Related article: RMG, Betgenius link up for Racing UK content deal

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