Home > Marketing & affiliates > Betfred extends sponsorship of World Snooker Championship

Betfred extends sponsorship of World Snooker Championship

| By iGB Editorial Team
Betfred has renewed its title sponsorship of the World Snooker Championship through to the 2019 edition of the tournament.

Betfred has renewed its title sponsorship of the World Snooker Championship through to the 2019 edition of the tournament.

Under the extended deal, the event will continue to be known as the Betfred World Snooker Championship.

This year’s edition of the tournament concluded last week and was won by English player Mark Selby, who beat China’s Ding Junhui 18-14 in the final.

Betfred boss Fred Done said: “We are proud to continue our sponsorship; it is an iconic much-loved event high on the sporting calendar.

“We were well up for extending our sponsorship but the viewing figures throughout the world, and particularly in China, certainly got it over the line.”

Related article: Bet365, Betfred launch Inspired content

Subscribe to the iGaming newsletter