ALEA.com launches B2B business arm

28 November 2017

ALEA.com has unveiled a new B2B business arm in the form of ‘ALEA Play’.

The new offering will grant other operators access to the firm’s online casino platform, which features over 2,000 desktop games from suppliers such as NetEnt and Quickspin.

Operators that sign up for the service will also receive exclusive access to slots from Felix Gaming and Noble Gaming.

ALEA Play’s servers mean the platform will run seamlessly across desktop and mobile devices, with operators to benefit from more than 1,000 mobile games, which includes a collection of virtual reality mobile slots.

In addition, ALEA.com, which also runs LadyLucks.co.uk, the world’s first real-money virtual reality online casino, runs an API that holds all information sent and received.

Operators that sign up for ALEA Play will have access to this data, which includes IDs, ratios, tags and the automatic creation of games in the back office.

Alexandre Tomic, co-founder of ALEA, said: “We are thrilled to announce the launch of ALEA Play, and to be able to share our innovative and flexible platform, technology and content portfolio with other operators.

“We have built our technology in-house from the ground up and have ensured that it is powerful, scalable, and capable of serving a large number of other operators in addition to our SlotsMillion and LadyLucks brands.

“Virtual reality is on the cusp of entering the mainstream for the first time, so we are providing a huge opportunity for operators to get in on the action without having to invest heavily in their own technology.”

Related article: Affiliate REPUBLIK rebrands as ALEA Affiliates