ALEA enhances affiliate compliance with Rightlander

10 April 2018

ALEA, owner of the ‘SlotsMillion’ and ‘LadyLucks’ brands, has moved to bolster its affiliate compliance by entering into a partnership with Rightlander.

Under the agreement, ALEA has integrated Rightlander’s affiliate landing page tracker.

Rightlander’s technology scans websites and builds a list of the locations that an operator’s brand is mentioned or linked to, thus allowing ALEA affiliates to see websites linking to its brands that they may be unaware of.

The Rightlander platform will also enable ALEA to monitor all affiliate sites for any potential compliance issues that may impact its SlotsMillion and LadyLucks brands.

ALEA acquired LadyLucks from International Game Technology in October last year.

“We are delighted to have partnered our technology with ALEA and its SlotsMillion and LadyLucks brands; it’s a clear sign that ALEA is taking affiliate compliance seriously, and we are proud to be contributing to their efforts,” Rightlander founder Ian Sims said.

Alexander Tomic, co-founder of ALEA, added: “Ian Sims is quite an asset, with his more than 20 years' experience as an affiliate in the UK; he understands our needs completely and provides the perfect tool for us to respond to affiliates' challenges regarding compliance.

“Rightlander’s technology makes this much easier by giving us a clear picture of exactly who is linking to our sites and brands, and whether those affiliates are acting responsibly or not.”

Related article: ALEA acquires LadyLucks.co.uk from IGT