32Red extends sportsbook deal with Kambi

Online operator 32Red has agreed to extend its sportsbook contract with Kambi Group.

Under the agreement, Kambi will continue to deliver its sportsbook services to 32Red across its various platforms.

Although terms of the renewed deal were not disclosed, both 32Red and Kambi said the extension is a long-term contract.

“During the past two years, Kambi has been an invaluable driver for our growth in sports betting by contributing its experience and knowledge, and with the creation of a premium sportsbook,” 32Red chief executive Ed Ware said.

“As we continue to accelerate our marketing budget we remain excited about the future growth possibilities the market is offering us.”

Kristian Nylén, chief executive of Kambi, added: “The partnership has been very successful, and is further proof of the strength of the Kambi sportsbook, and the power it gives our operators to offer a unique sports betting experience to their players.

“32Red is planning to invest more in marketing its sportsbook, and we see a lot of potential as we look forward to continue contributing to its success in a joint collaboration.”

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