12BET signs sleeve sponsorship deal with West Brom

12BET has agreed a deal to become the first ever shirt-sleeve sponsor of English Premier League football club West Bromwich Albion.

The agreement will cover the 2017-18 season, which kicks off today (Friday).

12BET branding will now appear on West Brom’s shirt sleeves as well as players’ training wear.

“The sustained success of West Brom in the Premier League, makes them a great fit for 12BET, who have a long-standing heritage as a recognisable Premier League brand,” 12BET spokesman Rory Anderson said.

Simon King, chief commercial officer at West Brom, added: “To have been identified as an exciting prospect by the company highlights the growth the club has made globally in recent years.

“With strong Asian links continuing to grow, this was instantly recognised as a perfect partnership.”

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