Mathew Symonds provides the lowdown on operating and marketing across Africa, including ongoing challenges around acquisition and conversion and the differences with more mature markets such as the UK.
The trend towards further consolidation in the affiliate sector, led increasingly by a handful of aggressively acquisitive companies, has continued in the second quarter of this year and shows no signs of abating.
Whether it's tweaks to Google’s algorithms or mobile-first indexing, igaming marketers are having to constanly adapt their approach to SEO with a re-focus on content, video or user engagement, says Martyn Hannah.
Check out the second instalment of the H2-iGaming Dashboard for your monthly overview of the igaming sector in numbers. As part of the iGaming Business Intelligence and Analysis Centre, H2 and iGB are working on new projects to provide you further datasets and market overviews in 2014.