Management & Marketing is a huge topic especially in iGaming where online and offline marketing techniques have been perfected by the industry to ensure we continue to evolve and grow as a sector.
The Year of the BrandThis year, the industry has seen the bold entrance to the market from entertainment brands such as SEGA, highlighting the advent of brand licensing agreements with certain providers. Such a prevalence of new brands occupying the market will significantly impact on the space for software providers, but how? We put this question to Microgaming CEO, Roger Raatgever.....See More.....
Maximising Revenues With a Dynamic Payment EnvironmentThe gaming industry has been beset with issues surrounding customer acquisition and retention. Marketing spend, affiliate and player bonus costs are increasing, while the industry is chasing a smaller pool of players who are struggling with reduced disposable income. In addition, customer lifecycles have shortened, with the fickle nature of consumers resulting in increased churn. Within this environment huge marketing budgets are being wasted as a growing proportion of customers’ transactions are being wrongly declined....See More...
Local to the WorldAn Olympic archer would never be satisfied with just hitting the target; every arrow is fired directly at the bull’s eye. So why do CEOs settle for a “we are in the game” approach to transcending cultures and penetrating new markets on the other side of
the world? Success in your home market can be the biggest hurdle to taking aim at the global market.
SMS Short Code MarketingAN SMS SHORT CODE can take the form of a series of randomly assigned digits, or a vanity alphanumeric code. While vanity short codes are more expensive, they offer branding opportunities. There are two types of short code marketing; one-way and two-way.
With customer retention proving to be a considerably cheaper pursuit than new player acquisition, Sam Williams from Games Marketing discusses how customised toolbars can be at the forefront of increased retention.
IN A COMPETITIVE, dynamic and immediate industry such as iGaming, it is imperative for operators and suppliers to understand the end users. This priority has fuelled the development of CRM and has increased emphasis on localisation.
Steering through turbulent times and market disruptions – a mini case study, by CryptoLogic VP, Product Management and Business Development, Justin Thouin.
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