Ladbrokes extends St Leger sponsorship
British online and land-based sportsbetting giant Ladbrokes has extended its sponsorship of the St Leger by a further three years, taking its backing for the oldest of the UK’s five Classic races to ten years.
The sponsorship deal will see runners at this year’s St Leger, which takes place at Doncaster Racecourse as part of the 2012 St Leger Festival running from September 12 to September 15, compete for a record total of £550,000 in prize money.
“We have worked closely with Arena Leisure and Doncaster to rebuild the reputation of this great race,” said Mike Dillon, Media Affairs Director for Harrow-based Ladbrokes.
“The Ladbrokes St Leger now attracts top-quality horses and the race-going public has returned in their thousands.
“With horses such as the Sir Michael Stoute-trained Conduit going on to win the Breeders' Cup Turf and be voted Turf Horse of the Year in the United States as well as triumph in the 2009 King George and Queen Elizabeth Stakes, winners from the Gosden stable and Godolphin, the top yards have supported the race magnificently and have helped the Ladbrokes St Leger return to its rightful position.”
Ladbrokes first sponsored the St Leger in 2005 and its new deal will take its backing of the prestigious Classic, which dates 1776, up to and including 2015.
“We have a fantastic partnership with Ladbrokes and are extremely grateful for its long-term support at Doncaster Racecourse,” said Mark Spincer, Managing Director for Doncaster Racecourse.
“This latest announcement shows its dedication to the St Leger Stakes and the St Leger Festival in which it has played a major part in enhancing and promoting over the past decade.”