CRM & Analytics Manager - Bahamas

Location: 
Salary: 
Negotiable + Bonus and Benefits
Job Reference: 
20493
Published date: 
15 November 2018
Job Description: 

ROLE OVERVIEW

Experienced CRM & Analytics Manager with iGaming and Lottery experience required for a large growing business in the Bahamas.

The company will offer an attractive package which will include a tax free basic salary and bonus, relocation assistance and benefits.

The CRM lifecycle operation aims at optimising players’ activity, revenue, bonus cost, segments engagement for all company´s brands through a combination of retention automation, data modelling, life stage segmentation, and campaign optimisation.

MAIN ACTIVITIES/KEY RESPONSIBILITIES:

Accountable for the lifecycle activity performance and the ROI evaluation against established customer value KPIs

Owning the A/B and/or multivariate tests to optimize campaigns quality and performance

Involved in all Brand campaigns planning and operations to optimise conversion, retention, churn prevention, reactivation optimisation activities

Accountable for the reach of funnels optimisation metrics within established quarterly customer segments revenue KPIs

Drive the ROI of customer incentives/bonus and rewards versus increasing customer life time value within the lifecycle journey context

Developing and implementing personalised multichannel, segmented life stage campaigns with a strong focus on Players lifecycle journeys based on player behaviours modelling

Monitor, analyse and continually refine the performance of automated behavioural and value-triggered propositions

Ensure an optimised use of all the channels (emailing, SMS, onsite) within the customer lifecycle context

Coordinate and provide visibility to all internal stakeholders

As a customer advocate within our business, elaborate data-driven and customer-oriented recommendations for Brands and VIP team to ensure the highest quality interactions with the customer across all lifecycle channels

REQUIREMENTS

An analytical mindset

Strong organisational skills, excellent time management, and experience of balancing multiple projects essential

Strong time management skills

Great understanding of a customer’s lifecycle

Knowledge about bonuses and able to calculate bonus costs

iGaming industry  experience required, CRM experience essential