Experienced CRM & Analytics Manager with iGaming and Lottery experience required for a large growing business in the Bahamas.
The company will offer an attractive package which will include a tax free basic salary and bonus, relocation assistance and benefits.
The CRM lifecycle operation aims at optimising players’ activity, revenue, bonus cost, segments engagement for all company´s brands through a combination of retention automation, data modelling, life stage segmentation, and campaign optimisation.
MAIN ACTIVITIES/KEY RESPONSIBILITIES:
Accountable for the lifecycle activity performance and the ROI evaluation against established customer value KPIs
Owning the A/B and/or multivariate tests to optimize campaigns quality and performance
Involved in all Brand campaigns planning and operations to optimise conversion, retention, churn prevention, reactivation optimisation activities
Accountable for the reach of funnels optimisation metrics within established quarterly customer segments revenue KPIs
Drive the ROI of customer incentives/bonus and rewards versus increasing customer life time value within the lifecycle journey context
Developing and implementing personalised multichannel, segmented life stage campaigns with a strong focus on Players lifecycle journeys based on player behaviours modelling
Monitor, analyse and continually refine the performance of automated behavioural and value-triggered propositions
Ensure an optimised use of all the channels (emailing, SMS, onsite) within the customer lifecycle context
Coordinate and provide visibility to all internal stakeholders
As a customer advocate within our business, elaborate data-driven and customer-oriented recommendations for Brands and VIP team to ensure the highest quality interactions with the customer across all lifecycle channels
An analytical mindset
Strong organisational skills, excellent time management, and experience of balancing multiple projects essential
Strong time management skills
Great understanding of a customer’s lifecycle
Knowledge about bonuses and able to calculate bonus costs
iGaming industry experience required, CRM experience essential