Winnings deal for NeoGames

Leading electronic scratchcard provider NeoGames International Limited has signed a ‘white-label’ agreement with Winnings Limited that will see the creation of a new scratchcard domain at Winnings.com.

Alderney-based Winnings is a subsidiary of Infomeda Limited and was established to build and promote entertainment sites. Run by a team of industry veterans, the company is experienced in search engine optimisation activities and operates its own affiliate programme at Incomate.com.

“Winnings Limited believes strongly in the market appeal and high revenue potential of scratchcards,” read a statement from Winnings.

“By partnering with NeoGames, this will ensure that we can endlessly provide the best scratchcard gaming experience to our customers. Winnings.com will be featured and promoted by our affiliate platform at Incomate.com, which we expect a great response from.”

The agreement will see NeoGames provide Winnings with fully managed ‘white-label’ services to create the new scratchcard offering for the European market. The site is to be translated into at least 17 languages in order to cater for each particular market while offering in excess of 50 scratchcard games.

“Winnings Limited is a long-term veteran of the online gaming industry and, with its uniqueness and innovative tactics for high driven traffic, Winnings.com will turn into a profitable online scratchcard offering in the European market,” said Shay Joseph, Managing Director for NeoGames.