White-Label Deal For NeoGames

Leading electronic scratchcards provider NeoGames International Limited has signed an agreement with The People’s Postcode Lottery to provide a white-label website offering over 40 games.

The People’s Postcode Lottery is a popular postcode-based subscription charity lottery for players in England, Sweden and The Netherlands that sells over 5.4 million tickets each week.

The deal will see NeoGames design and manufacture custom and personalised design materials for The People’s Postcode Lottery’s current brand in order to create a fully managed scratchcards site.

“All over the world, scratchcards are closely associated with lotteries and, for the first time, the two products have been put into a successful synergy,” said Michael Labrecque, Chief Financial Officer for NeoGames.

“We are looking forward to building a successful and profitable future with The People’s Postcode Lottery.”

NeoGames holds a European Union gaming license from Malta and has been offering flexible solutions ranging from fully managed operations to customised integration of its scratchcard offerings. Since its establishment in 2005, NeoGames has sold over one billion scratchcards.

'The People's Postcode Lottery is delighted to be working with NeoGames to create its new scratchcards product,” said Alec Burett, Web Marketing Manager for The People’s Postcode Lottery.

“We are confident that the coming months will see us develop a strong player base and enhance the enjoyment of the lottery for our existing customers.'