Warner Bros. hoping to grow interactive business

In America, Warner Bros. Entertainment Incorporated is hoping to expand its interactive and digital distribution businesses following the appointment of Jeff Junge to the new role of Senior Vice-President Of Online Games And Digital Games Platforms for its Warner Bros. Digital Distribution and Warner Bros. Interactive Entertainment subsidiaries.

The California giant revealed that Junge recently led its acquisition of Turbine Incorporated, one of the largest privately-held online gaming studios in North America, and will now be responsible for growing its burgeoning digital games business.

“Jeff has orchestrated numerous high-profile acquisitions and has a deep understanding of digital platforms and games, which are key priorities for the studio,' said Kevin Tsujihara, President for Warner Bros. Home Entertainment Group.

“This newly created position reflects the natural evolution of Jeff's role in the organisation as we further expand our digital presence in the games space.”

Tsujihara stated that Junge will report to Martin Tremblay, President for Warner Bros. Interactive Entertainment, and Thomas Gewecke, President for Warner Bros. Digital Distribution, while overseeing Turbine and its digital games business. He will also be responsible for the continued integration of TT Games, which Warner Bros. acquired in 2007, and the expansion of Turbine's digital publishing and community platforms across all of the parent firm’s home entertainment businesses.

Junge previously served as Senior Vice-President Of Business Management for Warner Bros. Home Entertainment Group where he drove mergers and acquisitions while unifying strategic initiatives across all of the firm’s home entertainment divisions including Warner Home Video, Warner Bros. Digital Distribution, Warner Bros. Interactive Entertainment and Warner Premiere.