WagerWorks agrees BetFred.com games supply deal

Leading online gaming software supplier WagerWorks has announced a deal that will see it provide four branded virtual titles including Wheel Of Fortune: Hollywood Edition to leading Internet sportsbetting domain BetFred.com.

London-based WagerWorks is a subsidiary of International Game Technology (IGT), the Reno-based designer and manufacturer of computerised gaming equipment, and revealed that BetFred.com will gain access to the branded titles via platform partner Finsoft Limited, which is owned by GTECH G2.

“I am delighted that BetFred.com has chosen to include WagerWorks titles as part of its online games development strategy,” said Oliver Lofthouse, Director and General Manager for WagerWorks.

“As a key operator with a long established reputation for value and customer satisfaction, this agreement allows it to leverage the best games in the market and further extends our relationship with Finsoft.

“I am confident that WagerWorks games will add incremental value to BetFred.com and continue to give its players best-of-breed game content.”

The remaining three popular branded games from WagerWorks due to be added to BetFred.com include Cleopatra, Monopoly With Pass ‘Go’ Bonus and Cluedo while players will be able to access the titles through the sportsbook’s ‘games tab’.

“Our overall aim at BetFred.com is to continuously update our games portfolio in order to keep our players happy and playing for longer,” said Nick Mounteer, Operations Director for BetFred Online.

“The decision to integrate WagerWorks games was, in that respect, an easy one. WagerWorks is widely regarded as one of the top games suppliers in the market and it makes perfect strategic sense to utilise its availability via the Finsoft platform.”