Virtue Fusion Signs Endemol Partnership

Alderney-licensed online bingo and gambling platform provider Virtue Fusion Limited has signed an exclusive brand and software licensing agreement with Endemol UK, a leading entertainment programming supplier.

The deal will see Virtue Fusion develop a Deal Or No Deal bingo game combining elements of the successful television programme with the traditional pastime.

Virtue Fusion revealed that the new Deal Or No Deal bingo title would be released later this week with MeccaBingo.com, PaddyPower.com, Bet365.com and SkyBingo.com having already confirmed that they will host the game.

“This represents a huge opportunity for our operators to partake in this exclusive contract,” said Bob McCulloch, Chief Executive Officer for Virtue Fusion.

“This deal with Endemol is further evidence of our determination to strengthen our product range and provide the tools with which to progress our business ahead of the competition.”

In addition, Virtue Fusion revealed that it has also been given non-exclusive rights to produce scratchcard, fixed-odds and mini games for popular Endemol formats including Deal Or No Deal, Big Brother and Golden Balls.

It stated that three unique progressive networked scratchcard games would be available to operators this autumn under the Quick Scratch theme in stand-alone and mini formats.

“Deal Or No Deal is one of Endemol’s biggest television hits worldwide and I’m really excited to see it combined with bingo to create a new entertainment experience,” said Jurian Van Der Meer, Head Of Products And Brand Exploitation for Endemol UK.

“By partnering with Virtue Fusion to develop the game, we’re able to distribute to some of the biggest operators in the bingo industry.”