Trio Of Contracts For Parlay

Leading Canadian online and television bingo solutions developer and supplier Parlay Entertainment Incorporated has announced that its new Parlay Game Services (PGS) managed solution platform has signed up three providers.

Parlay announced its intention to launch the Alderney-based PGS platform in July to act as a central liquidity solution offering remote gaming and registration, verification and banking services.

Built on the Parlay5 multi-language and multi-currency technology, PGS allows for a pooling of liquidity across currencies, which is something the firm stated is crucial for operators that wish to expand into the rapidly expanding global market.

“These new customers, and the level of interest we are seeing from our customers and new prospects, validates the expansion of our business model into this value-added services offering,” said Scott White, Chief Executive Officer for Parlay.

“The fact that we are able to utilise our commercial-grade and award-winning technology platform with newly established technology partnerships gives Parlay an enhanced solution, providing more selection to an unlimited customer base. We are very excited about the future of our PGS offering.”

Parlay revealed that the first PGS network partner would launch later this week during the European iGaming (EiG) 2009 conference in Copenhagen while the remaining duo would be ramping up throughout September and October.

The Ontario company announced that its new PGS platform also leverages several recently completed technology partnerships to offer ‘new content and enhanced functionality for the network’. It stated that these had been developed and tested by other leading software development firms.

“We are thrilled to be able to extend our business model from a software development and licensing firm to an internationally-focused turnkey managed solutions provider,' said Perry Malone, Chief Technology Officer for Parlay.

'Our initial network partnerships represent a broad spectrum of businesses, which will focus on existing and new gaming markets and leverage off their existing liquidity pools. The details of each network partnership will be released as they launch.'