ToteSport.com To Sponsor Hull City

In England, top-flight soccer team Hull City has become the latest to sign a shirt sponsorship deal with an online gambling firm after agreeing a two-year contract with Internet sportsbetting provider ToteSport.com.

The UK-based company is pairing with the Premier League team in an attempt to raise its brand exposure around the world and its logo will appear on the club’s home and away tops from August 15 when Hull travel to face Chelsea.

“These are exciting times at Hull City as we look to build on our recent success both on and off the field and we are delighted to showcase the ToteSport.com brand to the countless millions of fans and followers of football worldwide who will see us play in the Barclays Premier League, FA Cup and Carling Cup competitions this season,” said Paul Duffen, Chairman for Hull City.

“This is one of the most important commercial partnerships in the history of the club and we are looking forward to working closely with the ToteSport.com team in delivering this fantastic partnership opportunity.”

Hull has joined fellow Premier League clubs Tottenham Hotspur, West Ham United, Sunderland, Bolton Wanderers and Wigan Athletic in signing a sponsorship deal with an online gambling firm although this is the first agreement established with a British company.

“We’re delighted to announce our sponsorship with Hull City and the fact that we’re breaking new ground in becoming the first UK bookmaker with a major high street presence to have our name on the front of a Premier League shirt,” said Trevor Beaumont, Chief Executive Officer for ToteSport.com.

“With many shops located in and around Hull, we have the opportunity to develop our relationship within the community as well as providing a service in the stadium and further through our telephone and Internet betting channels for Tigers and football fans all over the world.”