Quova to geolocate Sega customers

Sega Games Limited has signed a deal with Quova Limited that will see it utilise the American firm’s IP geolocation software for its new sites at SegaPoker.com and SegaCasino.com.

Quova stated that its software enables online businesses to instantly identify where a visitor to a website is located geographically to aid advertising and content, detect card-not-present fraud and manage distribution of digital content in order to comply with local laws.

“We were impressed by Quova’s outstanding reputation in the online gaming sphere and its depth of accuracy,” read a statement from Sega.

“By using Quova, we can ensure that geographical-based content restrictions are in place thereby making sure that we comply with the regulatory requirements of various jurisdictions.”

Quova announced that it delivers detailed demographic and network characteristic data about an IP address that is 99.9 percent accurate at country level and up to 98.2 percent precise at US state level. The California firm revealed that other online companies using its services include broadcasters, e-retailers, advertising networks, banks and government agencies.

“The development of the online gaming industry has resulted in a growing demand for accurate IP address data,” said Steve Sawyer, Vice-President Of Business Development Worldwide for Mountain View-based Quova.

“This is a very tightly regulated sphere and having a transparent view of a customer’s location is essential to ensure compliance in today’s virtual world. We are extremely excited to be working with a company with a reputation and history such as Sega’s.”

By utilising the one user SegaPass account, customers can play on the domains while Sega will utilise Quova’s software to scan each visitor to determine the geographic location of their Internet connection. Built-in logic rules will detect the player’s location before triggering an application to provide them with an appropriate web page customised with games and products that meet the specific laws of the host country or state.