PKR.com partners with Loaded and Nuts

Leading online poker site PKR.com has signed a major new partnership agreement with IPC Media that has seen the launch of a pair of branded rooms based on the award-winning Nuts and Loaded men's magazines.

The two new rooms went live last week and allow readers and fans to play their favourite games surrounded by images of the magazines' ladies while players can also personalise their avatars with Nuts and Loaded t-shirts.

“We think that the collaboration with IPC Media is a perfect match-up of brands,” said Simon Prodger, Marketing Director for Alderney-licensed PKR.com.

“Nuts and Loaded readers are spot on for us and by having branded environments within our game we offer them a unique poker experience.”

PKR.com revealed that it has plans for a series of special promotions for both rooms throughout 2010 while readers can soon expect to get poker tips and tricks from the members of Team PKR Pro.

“Between them, Nuts and Loaded have a combined audience of more than 1.7 million monthly unique users online,” said Clair Porteous, Publisher for Nuts.

“Both are iconic men's lifestyle brands and collaborating with a partner of the calibre and scale of PKR.com really ticks all the boxes.”