Online bookmakers offered enhanced fraud protection

23 March 2010

GTECH G2, the interactive subsidiary of leading American gaming technology and services firm GTECH Corporation, has announced a deal that will see its Finsoft division offer enhanced fraud protection to online bookmakers.

Combining the software development and customer management expertise of Boss Media, Finsoft, Dynamite Idea and St Minver, GTECH G2 has now signed an agreement with American firm Iovation Incorporated to offer device reputation technology as part of its real-time transaction and risk management platform for online gaming and betting customers.

The deal will see Finsoft integrate Iovation’s Reputation Manager with its own MarginMaker platform solution for online bookmakers in order to offer highly sophisticated risk management services. GTECH G2 stated that customers using MarginMaker would now be able to easily expose cyber criminals by recognising and re-recognising the computers they use. Iovation maintains one of the world’s largest databases of device-based fraud histories, which enables customers to benefit from the collective experiences of companies based around the globe.

“The service provided by Iovation has proven itself to be extremely successful for so many companies in the online betting industry that it absolutely makes sense for us to include it in our fraud management process,” said Predrag Popovic, Chief Technology Officer for GTECH G2 and Chief Executive Officer for Finsoft.

“Iovation allows us to offer our customers the best device-based fraud protection technology that exists.”