OddsMatrix launches with PepeGames.com

Fully managed sportsbook provider OddsMatrix has launched with Spanish-language online casino PepeGames.com, a joint venture between Globalia and VistaGaming.

Globalia is a leading Spanish travel and tourism firm offering products and services ranging from car rental to mobile phones while VistaGaming is a Malta-based bingo and casino software provider.

OddsMatrix is providing PepeGames.com with its fully managed turnkey sportsbook product focusing extensively on Spain and Spanish-speaking territories.

“The addition of the OddsMatrix sportsbook solution will enable PepeGames.com to quickly and effectively market sportsbetting to its target audience without the cost and risk associated with incorporating, setting up and operating as a fully functional bookmaker in this competitive area,” said Daniel Illanes Rodriguez, Head Of Marketing for VistaGaming.

OddsMatrix stated that its sportsbook has been successfully integrated into VistaGaming’s back-office product allowing PepeGames.com to rapidly and cost effectively launch a sportsbetting service without the risk and expense of setting up its own service.

“This is a great opportunity to use the marketing reach of a traditional bricks and mortar organisation both online and offline to penetrate this emerging market,” said Stian Hornsletten, Chief Executive Officer for OddsMatrix.

“It also demonstrates that more companies are embracing the relationships and revenues that can be generated from the sportsbetting arena.”