NeoGames agrees deal with Kamay Holdings

29 July 2010

Leading online scratchcard provider NeoGames International Limited has announced a deal with Kamay Holdings Limited that has seen the two work together to launch a new soft-gaming offering at SuperScratch.com.

Malta-based NeoGames is the firm behind popular scratchcard websites Scratch2Cash and Hopa.com and revealed that SuperScratch.com features an array of over 70 scratch and instant-win games translated into 14 languages.

“Our partnership with Kamay Holdings proves the recognised potential of scratch and instant games as a beneficial revenue stream,” said Shay Bar Joseph, Managing Director for NeoGames.

Kamay Holdings owns sites including LuckyAcePoker.com, SilkBingo.com, LuckyAceCasino.com and SuproCasino.com alongside online gaming affiliate programme PlatinumAffiliates.com and revealed that SuperScratch.com completes its ‘well-established affiliate network of casino, poker and bingo platforms’.

“We are excited to partner with NeoGames and believe that SuperScratch.com will be a great addition to our existing portfolio of online gaming products,” said Itai Loewenstein, Chief Executive Officer for Kamay Holdings.

“With our extensive marketing experience and expertise alongside our expanding affiliate network, we believe this will develop into a successful and profitable relationship.”