Maximising Revenues With a Dynamic Payment Environment

Maximising Revenues With a Dynamic Payment Environment

The gaming industry has been beset with issues surrounding customer acquisition and retention. Marketing spend, affiliate and player bonus costs are increasing, while the industry is chasing a smaller pool of players who are struggling with reduced disposable income. In addition, customer lifecycles have shortened, with the fickle nature of consumers resulting in increased churn. Within this environment huge marketing budgets are being wasted as a growing proportion of customers’ transactions are being wrongly declined....See More...