Manchester United Jumps in Mobile Market
08 February 2008
Indian mobile games publisher Jump Games has signed a global deal to design, develop and distribute mobile games for England’s Manchester United Football Club, one of the world’s largest soccer brands.
Jump is a subsidiary of Reliance Entertainment and stated that it would develop six Manchester United mobile games over the year for Europe. The first, Manchester United Word It, will be available from all global operators and priced between three to five dollars with network charges applying.
'Manchester United, all of us, are delighted in our new arrangement with Jump Games,” said Sir Alex Ferguson, Manager for Manchester United.
“I think it's a fantastic venture and to all our fans all over the world it's an opportunity to get yourselves involved in it.'
'We’re pleased to be moving into a new phase for the business at a time when so much interest is focused on the mobile platform and its development beyond voice revenues,” said Salil Bhargava, Chief Executive Officer for Jump Games.
“Our association with Manchester United is the ideal platform for us to further strengthen our offerings and reach out to a much larger set of audiences worldwide.'
'Working with Jump Games, a leading games developer in the mobile space, will mean that fans will be able to extend their experience of Manchester United, increasing their knowledge and enjoyment of the brand wherever they are in the world,' said Mike Dunphy, Manager for Manchester United Mobile.



