JackpotJoy.com sponsoring Deal or No deal

Online bingo operator Gamesys Limited has announced a deal with the UK’s Channel 4 that will see its JackpotJoy.com domain serve as the main sponsor for the Deal or No Deal television game show programme.

The year-long sponsorship launches on Tuesday and was developed by creative agency (beta) featuring specially crafted puppets of Barbara Windsor as the Queen of Bingo alongside the Jack and Joy characters already featured in the site’s television adverts.

Gamesys stated that the agreement is part of an ongoing strategy to engage with a target audience of women aged 25 to 44 and will include all Deal or No Deal episodes broadcast Channel 4 and More4, 4OD and VOD on the Virgin platform.

The deal was brokered by Maxus Global and will also see JackpotJoy.com launch a special Ad Break Bingo game offering new and existing members the chance to win a total of £250,000 every day.

“Our sponsorship of Deal or No Deal is ‘advertainment’ at its best,” said Adele Lawton from JackpotJoy.com.

“JackpotJoy.com always aims to entertain people and we hope that the ability to play bingo while watching bumpers should bring much more fun to the format.”