Income Access signs up TwinSpires.com

Leading affiliate marketing solutions provider Income Access has signed a licensing deal with TwinSpires.com, the official online wagering site of Churchill Downs and the Kentucky Derby, for a ‘white-label’ version of its software.

Income Access stated that TwinSpires.com provides players with ‘superior wagering services’ and content backed by ‘the integrity and tradition of Churchill Downs’ alongside a $100 sign-up bonus and access to its live TwinSpiresTV online broadcasts.

“Our approach is to provide a fresh, bottom-up approach to account wagering that combines the latest online technology with the best content and tradition of Churchill Downs,” said Jeremy Clemons, Vice-President Of Marketing for TwinSpires.com.

“We chose to adopt the Income Access software solution because we are confident that its platform and service will support our affiliate marketing strategies.”

Income Access revealed that the ‘white-label’ version of its affiliate marketing software will allow TwinSpires.com to receive customisation according to its unique specifications and provide the domain and its affiliates with ‘the information they need the most’. The system’s ‘graphical dashboard’ will permit affiliates to examine their reports at a glance while reporting tools will allow them to track campaign statistics and monitor what aspects of a promotion are successful or where they might require modification.

“TwinSpires.com leverages the integrity of the Churchill Downs brand, providing affiliates with a unique opportunity to promote wagering to a trusted establishment,” said Nicky Senyard, Chief Executive Officer for Income Access.

“With our software solution, TwinSpires.com will now be able to track and monitor the performance of its affiliate programme through a single interface, branded and customised to suit its needs.”