GTECH G2 To Sponsor Fire & Ice 2010

GTECH G2, the interactive subsidiary of leading American gaming technology and services firm GTECH Corporation, has announced that it has become the first firm to sponsor Lyceum Media’s annual Fire & Ice party.

Providence-based GTECH is a wholly-owned subsidiary of Lottomatica, one of the world’s largest commercial lottery operators, and premiered its new interactive gaming division at September’s European iGaming Expo in Copenhagen.

Fire & Ice is held every January around the International Gaming Expo (IGE) and caters for the hundreds of affiliates that descend on London for the conferences that follow. The free event brings online gambling executives, operators, affiliates, media and suppliers together for an evening of social networking.

Events specialist Lyceum Media revealed that the latest incarnation of Fire & Ice would take place at the Babylonia-themed Gilgamesh bar in Camden Market on January 27.

“Fire & Ice provides a wonderful opportunity for us to recognise our partners and share our achievements with the industry,” said Wendy Lawrence, Marketing Director for GTECH G2.

“We got so much positive feedback on last year’s Boss Media dinner party at Gilgamesh that we’ve decided to host it there again. GTECH G2 has accomplished so much this year, though, that we decided to have more presence and become one of the official sponsors.”

GTECH acquired leading software developers Boss Media, Finsoft, St Minver and Dynamite Idea to form its new G2 division and subsequently launched a radically improved bingo product alongside a significant update to its casino software. As a leader in producing innovative side games, G2’s advanced Gaming Management System also gives operators unprecedented control over their offering.

“There’s no such thing as a ‘free drink’ and Fire & Ice wouldn’t be possible without the generosity and support of our industry sponsors,” said Jodie Thind from Lyceum Media.

“Thanks to them, year in year out we’re able to put on a great party. At the same time it’s an incredible opportunity for iGaming suppliers to present their brand to the industry. So, it works both ways.”