GTECH G2 launches new Marketing CRM Tool

GTECH G2 has announced details of its innovative new social CRM platform for its bingo sites. Using OOSOCIAL's OOCONNECT platform GTECH G2 and its clients will be able to to send targeted communications to existing players via widgets inside social networks, start pages, blogs and on the desktop.

A host of GTECH G2 bingo sites including the Littlewoods and Butlins brands will soon be able to take advantage of this new marketing technology, with players set to benefit from more relevant and personally related information.

Matt Nash, CEO of OOSOCIAL said “I’m delighted that a company of the stature of GTECH G2 is our launch partner on OOCONNECT. The easy to implement platform which is primarily focused on CRM also delivers new customer acquisition via our proprietary ‘syndicated authentication’ technology and Facebook API integration”.

Andrea Fois, CRM Manager at GTECH G2 added, “We know that the key to success is in getting the right messages in front of the right people at the right time. OOCONNECT is like a personal broadcast channel direct to every one of our players.”

GTECH G2 has been busy in recent months, upgrading its bingo software and moving all of its UK sites to the new and improved network late last year. Its European sites are set to migrate by the end of this month creating one of the largest bingo networks in Europe. The company has also recently launched a live host feature that enables them to directly engage players by chatting to them as well as sending them marketing messages.