GameLogic Releases Poker Play

American interactive marketing services provider GameLogic Incorporated has announced the release of Poker Play, a tournament-based poker system specifically developed for regulated US casino and lottery operators.

GameLogic stated that Poker Play delivers targeted real-time offers that drive online engagement, loyalty and on-property participation to a younger adult player demographic when coupled with its existing product suite.

“The tremendous popularity of poker requires that the game be a part of every gaming operator’s interactive marketing strategy,” said John Taylor, President and Chief Executive Officer for GameLogic.

“Poker Play will help our clients reach an important male demographic who spend significant time online. As importantly, it will provide a critical foundation for operators to build online relationships with their players as they prepare themselves for the future of gaming.”

Poker Play is a turnkey solution that can be run as members-only, freeplay, advertising sponsored or as adver-gaming and will be implemented over the next month. Critical mass for a vibrant and all-live-play environment will be generated by GameLogic’s existing network of clients with each individual property retaining its own unique branding.

“With Poker Play, regulated US operators can now provide their players with a branded poker experience from a trusted source,” said Taylor.

“Whether it is to distribute bonuses, award seats to your next on-property tournament, build loyalty or drive new player club registrations, Poker Play is specifically designed to fit the marketing needs of regulated US casino and lottery operators.”

GameLogic revealed that it would initially implement Poker Play under its PlayAway family of play-for-fun and play-for-bonus online games. However, it stated that the product is also a fully functional play-for-money platform as legally appropriate and upon formal regulatory review.