Fire&Ice 2010 gets second sponsor

Events specialist Lyceum Media has announced that Cake Network has agreed to sponsor January’s annual Fire&Ice social gathering in London for the second year in a row.

Fire&Ice will take place on the evening of January 27 from the Babylonia-themed Gilgamesh bar in Camden Market during the annual International Gaming Expo (iGE). The free event has been designed to bring together online gaming executives, affiliates, operators, media and suppliers for a night of social networking.

Cake Network stated that it caters to a select group of partners that require a more tailored answer rather than the standard ‘out of the box’ solution. It revealed that it can position operators for success by providing a wide range of customisable services and solutions with flexibility, liquidity and integrity.

“This is an opportunity to both host our clients and suppliers at the industry’s most famous event and a way for Cake Network to meet and entertain new licensees in a fun and casual environment,” read a statement from Cake Network.

GTECH G2, the interactive subsidiary of leading American gaming technology and services firm GTECH Corporation, was unveiled as the first sponsor for Fire&Ice earlier this month and Cake Network stated that it would increase its presence this time around by helping to get the party started with its Cake Girls.

“Without revealing too much and spoiling the surprise, January’s event will be sexy, provocative and very entertaining,” said Jodie Thind from Lyceum Media.

Lyceum Media stated that further Fire&Ice sponsorship opportunities are available while it is also offering VIP tables dispersed throughout the party. These VIP tables will be provided with bottle service and dedicated hostesses as in all the best clubs to lend an element of uber-lounge to proceedings.

“We are thrilled to have Cake Network as a sponsor for a second year in a row,” said Michael Caselli from Lyceum Media.

“Its sponsorship of Fire&Ice is its gift to the iGaming community who will be treated to an evening that they will never forget.

“Our venue and entertainment providers and the dozens of people that make this event so spectacular each year have told us that Fire&Ice rivals any event they’ve ever been involved in, whether that be a blockbuster movie launch party or a celebrity birthday bash. And it’s because of companies like Cake Network that make the dream of Fire&Ice a reality.”