The Fifth ‘P’ of the Marketing Mix: Payments

 The Fith 'P' of the Marketing Mix: Payments

You’re probably familiar with the ‘four Ps of marketing’ model, which outlines four crucial elements for successfully bringing a new offering to market – product, price, promotion and placement. But when it comes to online gaming, and especially when you’re bringing your product to a global marketplace, today’s effective marketing mix should include a fifth ‘P’: payments.