Clarion unveils new identity for ICE 2011

The organiser of the annual International Gaming Expo (IGE), Clarion Gaming, has announced that next year’s edition of the show will feature a new look for its co-located International Casino Exhibition (ICE) event designed to incorporate every sector of the industry.

IGE 2011 will take place from January 25 to 27 at London’s Earls Court Exhibition Centre and Clarion stated that the next year’s edition was at over 90 percent capacity by mid-July despite the current state of the world’s economy and the associated pressures on marketing budgets.

“What we have developed is a new corporate identity for an international exhibition that has come of age and now incorporates all strands of the gaming experience comprising casino, remote, street, bingo, betting, online and lottery,” said Kate Chambers, Show Director for IGE.

“All the research and stakeholder consultations we undertook during the ‘CI’ process showed how strong the recognition levels were for ICE.

“However, I must stress that this is not a return to the past as the new ICE is contemporary and has change, technology and opportunity at its core, all of which are important features of the at-show experience.

“We’re delighted with the identity, which has also been well received by exhibitors. It gives us a fantastic platform from which to implement the great plans we have to take ICE to a completely new level.

“Our customer pledge to deliver ‘more’ encompasses every facet of the ICE experience including more exhibitors, more heavyweight key note speakers than in the past, more content including seminars on mobile and social gaming, more networking and more opportunities to do business.

“As anyone who has attended ICE will testify, it is without doubt the most international and accessible gaming exhibition in the world as well as being the leading event at which gaming innovators select to launch their new products and services.”