Canal+ deal for PokerStars.com

Isle Of Man-licensed PokerStars.com, one of the world’s largest online poker rooms, has signed an agreement with Canal+ that will see it sponsor some of the leading French television channel’s sports programming.

According to numerous sources, the deal will see the online poker giant sponsor tennis tournaments on Canal+ including the US Open, Shanghai Masters, BNP Paribas Masters and London Masters in addition to last weekend’s Basketball World Championships from Turkey.

The deal follows PokerStars.com finalising a similar agreement in late-June with the Spanish basketball association, the Federacion Espanola De Baloncesto (FEB), to serve as an official supporter for the next year.

“Our, client PokerStars.com, is very proud to become sponsor of the Federacion Espanola De Baloncesto,” said Juanjo Marquez, a representative for PokerStars.com in Spain.

“Being a global brand, this is a significant opportunity to join a leading sport. PokerStars.com sponsors numerous teams and sportsmen of international standing and being able to cooperate with the world and European champion is an exciting project by which to convey values like excellence, competition and fair play.”