Bwin Extends Real Madrid Sponsorship

Leading online betting and gaming provider Bwin Interactive Entertainment AG has announced the extension of its sponsorship deal for another three seasons with top-flight Spanish soccer team Real Madrid.

Bwin’s latest deal with the nine-time European champions runs until the end of the 2012/13 season and will see the two cooperate closely to promote both soccer and Real Madrid to the Austrian firm’s over 20 million registered customers.

“We are proud to sponsor the greatest football club in the world,” said Manfred Bodner, Co-Chief Executive Officer for Bwin.

“Bwin and Real Madrid are linked by much more than just a sponsorship commitment lasting several years. A huge passion for football and for sports in general are just a few of the points that form the basis for the lasting and successful collaboration between us. We are convinced that in the next few years Real Madrid will continue to add to its incomparable history with a tenth Champions League title.”

As the globe’s top sport, Bwin stated that soccer represents a cornerstone of sportsbetting and constitutes one of three important strategy areas. Basketball is another and Bwin has sponsored every European and world championship since 2006 in collaboration with the International Basketball Federation. The Vienna-based provider is also committed to motor sport through its sponsorship of MotoGP.

“International football needs partners like Bwin, globally renowned for its experience and its involvement in sports sponsorship,” said Florentino Perez, President for Real Madrid.

“We are very pleased with this fruitful collaboration and with this alliance we can strengthen our links with leading international companies.”